It's everyone's favorite time of year for scary ghosts and gouls, skeletons, and of course tasty treats. In American culture, Halloween often signals the beginning of the holiday season rush, in addition to a time when people become especially focused on what they are cooking and eating at home. Many people throw events and parties that revolve around good food, and this is an Olive Oil Store's chance to offer up some great ideas on how they can integrate your products into their upcoming Holiday occasions.
Baking is also espeically popular during this time, and many people have taken to baking with olive oil instead of butter or canola. Focusing on how they can make their Halloween treats not only taste better, but be healthier is a great way to promote your products and your store during the Halloween holiday.
Halloween Olive Oil Store Tips
- Fall Colors and warm scents will bring them in!
- Focus on a few Halloween treat baking ideas, and showcase one of your products in this dish. People very easily remember tastes, and if it tasted good, they will remember and buy!
- Keep it classy - After all, this is an adult-based market demographic. However, getting whimsical with your Halloween decor is ideal.
- Hold an Event - Many adults find themselves with nothing to do on Halloween. Perhaps a Halloween eve olive oil tasting and desert after-party? Organize and find people and you'll have a great time in your store with people who are passionate about food.Creating a community around your store and it's products makes it feel less like marketing - for you and your customers.
A Little History on Halloween
Halloween, celebrated each year on October 31, is a mix of ancient Celtic practices, Catholic and Roman religious rituals and European folk traditions that blended together over time to create the holiday we know today. Straddling the line between fall and winter, plenty and paucity and life and death, Halloween is a time of celebration and superstition.
Halloween has long been thought of as a day when the dead can return to the earth, and ancient Celts would light bonfires and wear costumes to ward off these roaming ghosts. The Celtic holiday of Samhain, the Catholic Hallowmas period of All Saints' Day and All Souls' Day and the Roman festival of Feralia all influenced the modern holiday of Halloween. In the 19th century, Halloween began to lose its religious connotation, becoming a more secular community-based children's holiday.
Although the superstitions and beliefs surrounding Halloween may have evolved over the years, as the days grow shorter and the nights get colder, people can still look forward to parades, costumes and sweet treats to usher in the winter season.